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Budgeted, planned and led all marketing efforts, including:
- Budgeted, planned and led online and events marketing strategy for over 200 active book titles.
- Developed and implemented pricing strategy resulting in additional $400K in revenue.
- Recognized need, researched solutions and implemented web-based title management system. Eliminated redundant systems and improved ability to efficiently share and maintain the most up-to-date title information with multiple internal and external audiences, including the sales team, wholesale and online retailers.
- Conceived and led e-book initiatives with Google Books and Amazon
- Conceived and led digital music initiative with online music distributor to test digital music sales and position company for future online growth.
- Negotiated, contracted, produced and managed over 150 product promotions annually distributed on industry leading websites and e-newsletters including: Group.com, ChildrensMinistry.com, Children’s Ministry e-news, rev.org, REV e-news, Christianity Today, iTicket, Videorocket, Facebook, and ShoutLife. Consistently delivered promotions within strict deadlines and budgets.
- Developed system for testing and optimizing online pay-per-click campaigns resulting in click-thru-rate (CTR) increases over 1000% and bounce rate decreases of up to 40%.
- Led strategy and development of multiple micro sites and an online social network to support various product releases.
- Analyzed and reported performance of online marketing to support senior management.
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