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| Client/Employer: |
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Group, Inc. |
| Product: |
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Living Inside Out Curriculum |
| Need: |
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Launch new curriculum line |
| Solution: |
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Budgeted, planned and led all marketing efforts, including:
- Led marketing strategy and promotion of children’s curriculum launch.
- Managed and reconciled marketing budget. Year 2006 ended under budget.
- Forecasted and managed sales and inventory.
- Directed all advertising efforts including consumer and trade catalogs, product brochures, direct mail, product samples, website, and multimedia.
- Conducted extensive market research including market sizing, market segmentation, price elasticity testing, lost purchase follow up, and field tests.
- Developed and oversaw lead generation, customer acquisition and retention programs.
- Organized and conducted on-going product training to direct, inbound and wholesale sales teams.
- Supervised staff of four.
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