Magazine

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Client/Employer: Group, Inc.
Product: GROUP Magazine: 25,000 circulation, bi-monthly magazine
Need: Subscriber acquisition and retention
Solution: Budgeted, planned, and led multiple online efforts including:

  • Event promotions
  • Direct mail campaigns
  • Advanced renewal online and phone campaigns
  • Multiple subscription mail offers
  • Cross promotion with other product lines
  • Blow-ins
  • Cover Tip-ons
  • Order stuffers
  • Banners and landing pages
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