Newsletter

GRSUBPLT tplte-web
Client/Employer: Group, Inc.
Product: Parent Link Teen Edition: Monthly Parent Newsletter distributed to estimated 500,000 parents
Need: Subscriber acquisition and retention
Solution: Budgeted, planned and led all marketing efforts, including:

  • Event promotions
  • Print ads
  • Direct mail campaigns
  • Customer satisfaction surveys
  • Email campaigns
  • Cross promotion with other product lines
  • Banners and landing pages

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