Summary of Qualifications

• Results –focused leader with proven ability to analyze competition, target markets, identify prospects and develop new business.
• Highly qualified, web-savvy marketer offering more than 13 years experience and possessing a thorough understanding of online and traditional marketing.
• Confident and concise bilingual communicator, able to enthusiastically deliver presentations to diverse audiences with clarity and humor.
• Self-motivated, flexible team player adept at supporting team members to achieve personal and professional goals.
• Proactive problem solver, continually exploring ways to control costs, automate systems, maximize productivity, and streamline communications.

Education

University of Texas at Dallas, MBA, Global Leadership

Texas A&M University, B.S., Journalism

Experience

Standard Publishing     Cincinnati, Ohio     2010 – Present

Senior Marketing Manager

• Report directly to CEO
• Provide marketing vision, leadership and direction to strategic planning
• Lead team of 3 marketing managers, including goal setting and performance evaluation
• Oversee strategy, planning, budgeting and performance of all marketing efforts
• Lead multiple cross departmental teams focused on process and performance improvement
• Accountable for profit and loss on all core products lines
• Developed revenue and inventory forecasting model for key product line

Group Publishing, Inc        Loveland, Colorado             2005 – 2010

Senior Marketing Manager

• Planned, budgeted and led advertising efforts for multiple product lines, including industry leading magazine, national event, 200 book titles, and major children’s curriculum. Efforts included consumer and trade catalogs, product brochures, direct mail, product samples, websites, social networks and multimedia.
• Conducted extensive market research including market sizing, market segmentation, price elasticity testing, customer satisfaction, non-renewal, abandoned cart, lost purchase follow up, and field tests.
• Developed and oversaw lead generation, customer acquisition and retention programs.
• Authored and presented ongoing product training for inbound, outbound and reseller teams, including bi-annual summit presentations demonstrating features, benefits and value propositions of new releases.
• Conceived and led initiatives with Google Books, Amazon and online music distributor to increase digital product sales and position company for future online growth.
• Spearheaded efforts to further increase digital book sales by researching industry best practices and championing adoption within company, including the implementation of an online title management system.
• Created and moderated social networks for National Youth Ministry Conference 2009, Simply Youth Ministry Conference 2010 and the LIVE Bible.
• Generated system for testing and optimizing online pay-per-click campaigns resulting in click-thru-rate (CTR) increases over 1000% and bounce rate decreases of up to 40%.
• Proposed and implemented pricing strategy resulting in additional $400,000 in revenue in following year.
• Increased online product reviews significantly by proposing and deploying “rewards for reviews” program for company evangelists.
• Selected as member of special team charged with re-structuring and strengthening book division sales, marketing and development strategies, resulting in year-on-year bottom line revenue increase of 40%.
• Supervised staff of four. (2005-2006)

FaithSpan, LLC                The Woodlands, Texas              2003 – 2006

Vice-President

• Provided leadership on all business decisions including legal, financial, marketing, production and administrative affairs.
• Introduced database-driven sales and customer relationship management systems resulting in 180% increase in annual sales over two years.
• Planned and coordinated an average of 125 marketing and advertising projects per
  year including building campaigns, newsletters, bulletins, direct mail campaigns,
  websites and logos.
• Developed new business including client consultation, proposal development and up to 30 outbound sales calls daily.
• Managed product development including research, production, pricing and branding to optimize ongoing sales.
• Wrote informational marketing and advertising articles for company e-news targeted at clients and prospects.

John Manlove Advertising                Pasadena, Texas                   1996 – 2003

Vice-President of Church Marketing 2000 – 2003

• Provided vision and input to competitively position the corporation and capitalize on changes in technology and market demand.
• Launched a series of organizational development initiatives targeted at increasing productivity and quality improvement.
• Initiated development of job descriptions and performance evaluations for employees resulting in increased productivity and decreased performance ambiguity.

Director of Church Marketing and Systems Administration 1999 – 2000

• Directed product positioning and managed planning and execution of all division marketing programs, including: advertising, direct mail, Web marketing, promotions and customer research.
• Redesigned and upgraded entire computer system, including network, resulting in 30% productivity increase and reduced maintenance costs.
• Authored and implemented a marketing plan that increased customer base 300% and increased sales from a regional sales program to a national program.
• Managed five-person account management staff.
• Mentored account managers regarding targeting of markets, evaluating competition, elements of sales cycle, proposal development and customer relationship management.
• Reviewed proposals to ensure accuracy, profitability and ability to deliver on time.

Account Executive 1997 – 1998

• Achieved record division sales in 1997.
• Contributed 25% of company revenue and secured 40% of client base.
• Doubled annual division sales from 1996 to 1997.
• Managed ongoing client service and project management of up to 25 clients per month.
• Strategically expanded target market of division from Texas to five states, based on historical sales data.
• Created custom database to collect critical client data resulting in increased sales, improved customer satisfaction and more effective marketing initiatives.

Director of Client Services 1996 – 1997

• Standardized a system for receiving and managing orders.
• Authored multiple database solutions for sales division.
• Developed extensive project management and coordination procedures that streamlined the corporate sales and management processes.

Eternal Harvest Ministries                  Raya, Honduras                                        1991 – 1996

Mission Director

• Held full autonomy for establishing policies and procedures, defining staffing and management requirements and developing a comprehensive outreach program.
• Established a strong collaborative relationship with the Honduran Public Health Department (Salud Publica) resulting in broad support for the health programs of the mission, including contributions of personnel and pharmaceuticals.
• Oversaw up to 350 contract laborers concurrently, including payroll.
• Developed and conducted 150+ health and religious presentations annually.